Integrated Campaign | Energy 

Nuclear Matters

Nuclear Matters is a national coalition dedicated to sharing the clear benefits of nuclear energy with the public and policymakers. Nuclear Matters is the advocacy arm of Nuclear Energy Institute (NEI) and it works with a broad network of grassroots advocates, thought leaders, and partner organizations to promote solutions that highlight nuclear energy’s essential role in strengthening America’s secure and clean energy future.

Nuclear Matters is one of the longest standing accounts at APCO and I’ve been working on it for over nine years. At the beginning of each year, I collaborate with the team to evaluate the landscape and research to develop our campaign goal, strategic pillars, key messages, audiences, and tactics into a comprehensive workplan that serves as our north star for all campaign development.

As the Creative Lead, I oversee the development of all our materials, which includes paid media assets, organic social content, video storytelling, website updates, event materials, swag, and more. I partner closely with cross-functional teams to develop recruitment-focused paid media strategies, surround-sound content that mobilizes our audiences to take action, content calendars that meet the moment, and a unified brand presence across events.

The most rewarding outcome of this work is that I've become a nuclear energy advocate myself. I've fully immersed myself in the industry, meeting with plant employees, hearing stories from surrounding communities, and learning from experts across the field. You could say, nuclear energy is my roman empire.

550,000+ Social Media Followers | 50,000+ Emailable Advocates

Team

Campaign Manager: Renee Johnston
Creative Lead: Laura Svites
Creative Support: Kellen Salvo, Hannah Testa