editorial design | finance

Liberty Mutual

For over four years, I led the creative development of Liberty Mutual's annual corporate sustainability reports, transforming complex data, disclosures, and stakeholder priorities into engaging, audience-centered digital experiences. Working at the intersection of research, strategy, content, and design, I helped shape the visual narrative and information architecture for comprehensive reports, supporting disclosure materials, and promotional materials. Each report balanced transparency with storytelling, making technical topics more accessible for employees, investors, partners, and other key stakeholders.

By leveraging strong brand systems, compelling data visualization, and human-centered storytelling, this work created a cohesive reporting ecosystem that brought Liberty Mutual's commitments and progress to life, strengthened stakeholder engagement, and reinforced its position as a credible voice on corporate responsibility.

Team

Art Director: Laura Svites
Designers: Laura Svites, Jennifer Malvagna
Copywriters: APCO Reporting Team

Established Liberty Mutual as an credible voice on ESG | “Thanks all for all the hard work on this!” —Client

Creative Brief

I started each reporting year with a comprehensive creative brief that translated business goals, current industry landscape trends, audience needs, and key objectives into a strategic creative direction. These briefs established the report narrative, tone, content structure, and user experience considerations, serving as the north star for the entire reporting process.