svites design  |  Personal brand

My personal brand is very close to my heart and has been a work in progress. I have an identical twin sister and she is my best friend and my biggest supporter. She is such a big part of my life; I knew I needed to include her in my personal brand. The ying yang symbol has been a little reminder of our bond for years, so I decided to incorporate that symbol into the shape of an “S”, for “Svites”, which is the last name we share. Since my logo has a vertical orientation, I chose to create vertical business cards to allow my logo to flow better. I grew off of this concept and created a vertical resume, cover letter, and thank you card. My portfolio case is portrait orientation to keep consistency within my brand. This project is aligned with my style of design; I put emphasis on typography and clean, sophisticated layouts. I am a perfectionist when it comes to consistency and alignment. As you continue to look through my portfolio, you’ll see these themes repeated in my work.